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Shades of Makeup-What’s in a Name?

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Orgasm. Fetish. Super Orgasm. Excite. 69.

What comes to mind when you read these words?

Lolita. Underage Red. Sexer. Walk of Shame.

What comes to mind when you read these?

These aren’t terms from a steamy novel. They are lipstick, and blush names from various cosmetics companies.

Recently Kat Von D has come under fire for the name of her lipstick, Underage Red. kat-von-d-studded-kiss-lipstick-underage-red-0-10-oz-1This is not the first time she has had an issue with a name of one of her products. Last year, her lipstick “Celebutard” was pulled because of complaints from people who have or know people with disabilities. I can totally see where people could have been offended by this one. (She has since renamed the lipstick “Noble,” and it is back on the shelves.)

Right now she is being dragged through the mud over her lipstick called “Underage Red.” It all began after a random tweet, by someone shopping and noticed the color.

To see the tweet, click here.

If you know anything about Kat Von D, you know she is not a shrinking violet. She is a tattoo artist, a makeup artist, a drawer, a painter. She is an extremely creative individual who doesn’t necessarily fit into society’s molds. She is also known for her edgy persona, so why would her makeup line not reflect these facets of her personality?

Hers is not the only company out there that uses edgy or suggestive wording on their products.  Urban Decay, whose motto is “Beauty with an Edge,” has products with names like “Walk of Shame,” “69,” and “DTF.” These are VERY sexually suggestive names, and yet I have never heard anyone make a fuss about it.

Nars has blushes with names like “Orgasm,” and “Super Orgasm.” (which are incredibly gorgeous shades, I must say.)

MAC has a few questionable ones as well. “Please Me,” “Lickable, and “Fleshpot” are just a few.

My question is, why is it ok for one company to use these terms on their products and not another? Why is Kat Von D being singled out?

Let me be clear, if I had a cosmetics company I wouldn’t give my products these types of names. It just isn’t in my personality, and frankly I think it is unnecessary, but the fact remains, why the fuss over one person? 

A friend of mine had an excellent point when we were talking about this issue. She mentioned there had to be a group effort in coming up with these names. Maybe even focus groups.

So why is she being singled out?

I am truly curious about other people’s thoughts on this. Let me know what you think in the comments below.

I know this is a heated issue right now, but keep it friendly.

*image courtesy of Amazon.com*

 

 

 

 


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